From concept to thriving:
How Excent Tandtechniek Scaled a Successful Clear Aligner Brand with ClearForward
AirSmile is an innovative aligner brand powered by Liberty Dental Group, a leading Dutch organization that oversees multiple dental laboratory businesses, including Excent Tandtechniek, the driving force behind the AirSmile brand. It was built on the idea that orthodontic treatment should be modern, efficient, and accessible.
Known for blending advanced technology with a streamlined provider experience, AirSmile partners with dentists across the region to deliver reliable, high-quality aligner care.
As the brand continued to grow, they looked for ways to expand their capacity, strengthen their workflows, and support more clinicians without compromising quality, setting the stage for a collaboration focused on scalable growth.
The Background
When Excent Tandtechniek expanded into clear aligner therapy with AirSmile Aligners, they built on a strong clinical foundation shaped by the expertise of Excent Ortho. Their goal was clear from the start: create a trusted, high-quality aligner brand that dentists could confidently integrate into their practice. AirSmile entered the market with the right ingredients already in place, knowledge, technical skill, and a commitment to predictable clinical outcomes. To accelerate growth and strengthen consistency across cases, they partnered with ClearForward. This collaboration brought together Excent’s experience and ClearForward’s expertise in orthodontics and diagnostic-based treatment planning. The result: a clinically solid brand empowered to scale, maintain quality, and deliver outcomes dentists can rely on. The Opportunity Ahead
When preparing to bring AirSmile Aligners to market, Excent Tandtechniek had a solid clinical base through Excent Ortho and a clear vision for growth. To ensure the brand launched at the highest standard, they focused on strengthening key areas that would support long-term success. They aimed to: Enhance treatment consistency and continue reducing the need for refinements.Build a scalable framework that maintained their commitment to quality.Introduce a smooth, intuitive case management experience for their dentists.Complement their in-house orthodontic expertise with external support.
Their goal wasn’t to fill gaps. It was to reinforce a strong foundation and build a system that allowed AirSmile to grow confidently while remaining fully in control of its clinical direction and brand identity.
The Results
Working with ClearForward enhanced AirSmile’s existing operations and supported their growth goals. Treatment plans became more consistent, helping reduce refinements and strengthening confidence among their dentists. Streamlined workflows made case management faster and more efficient, opening the door for sustainable expansion.
With these improvements, AirSmile broadened its service offering, deepened relationships with dentists, and reinforced its position as a clinically reliable, high-quality aligner brand. The collaboration also provided a scalable structure that allowed them to take on more cases while maintaining the standards their brand is known for.
Key outcomes:
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Streamlined workflows allowing the team to manage higher case loads efficiently.
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High doctor retention and a 70% case acceptance rates.
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Fewer refinements, saving time for both doctors and patients.
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Strengthened relationships with dental professionals due to consistent, reliable results.
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Enhanced brand reputation for clinical quality and dependable service.
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Ability to confidently expand to new regions while maintaining treatment standards.
Services Used:
Testimonial
“ClearForward helped us strengthen and accelerate the vision we already had for AirSmile. With their structured clinical support and reliable systems, our workflow became even more consistent and efficient. Every case was managed with added orthodontic precision, which reinforced confidence among our doctors and supported our growth plans. Within months, we achieved greater consistency, stronger doctor satisfaction, and a clear aligner brand that continues to stand out in the market.”
- Roy Kortenoeven, General Manager at Excent Tandtechniek
The Takeaway
By combining AirSmile’s strong foundation with ClearForward’s diagnostic precision and scalable support, the partnership turned growth ambitions into measurable results.
Your aligner brand can scale with the same clarity and confidence. See what’s possible with ClearForward.
What’s Next
With strong early traction, AirSmile is continuing its expansion into new regions across Europe. Their team is scaling confidently, supported by efficient workflows and consistent clinical processes that help them deliver dependable results to their dentists.
ClearForward remains a strategic partner along the way, helping AirSmile maintain the high standards that define their brand as they grow.