The Aligner Conversation

 Only 5% of patients who express interest in clear aligners actually start treatment.

 That gap isn't a clinical problem. It's a communication and workflow problem and it's fixable.
Sheldon Krancher, Co-Founder of ClearForward, walks through the clinical frameworks that close it.

What you'll take away

• The PCS model — a clinical communication framework: Problem → Consequence → Solution

• The 5-Touch Trust Transfer — a team protocol that gets patients to the financial conversation already bought in

• How to handle objections and follow up after the patient leaves

• How expert treatment plan review removes the clinical hesitation that stops GPs from starting cases

Date: June 11,  2026, 6 pm CET
Panelist:  Sheldon Krancher,  Co-Founder of ClearForward & Creator of the Aligner Integration™ workflow